Smart Cube trend zone, succesfully presented at the trade fair in 2019, experienced a massive metamorphosis in 2021. The show also featured two new trend zones for the first time: Smart Light B2B from VARTON and Smart Lamps from Gauss.
Smart Cube trend zone
Smart Cube is specially created interactive trend zone demonstrating how intelligent building technologies work in real life. Smart Cube is a real apartment built at the trade fair to help visitors understand modern smart home atmosphere.
Smart Cube trend zone 2021 creators

Daria Makurova
Smart home systems specialist, head of Intelliger Moscow office

Konstantin Tsepelev
CEO and founder of lighting design studio BRIGHT BURO

Lyudmila Verba
Interior designer. Founder of the VERBA DESIGN LAB design studio.
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Partners of Smart Cube trend zone

General partner of Smart Cube trend zone














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Smart Light B2B trend zone by VARTON

Smart Light B2B is a space illuminated by VARTON luminaires controlled by the AWADA intelligent system. Smart Light B2B is an opportunity to get inspiration and practical ideas of what lighting of public spaces, medical and educational institutions can be with a lighting control system, including automation and integration of engineering systems. Light Logic system and Control Shadow concept were presented by VARTON for the first time.







Smart Lamps trend zone by Gauss
The time has come – Gauss smart light is available to everyone!
The future is here now: anyone can get a smart home system and it starts with the smart light. As creators of Smart Lamps trend zone, Gauss has deployed a fully featured lighting control platform on their own platform. Visitors could see the new generation of comfortable and smart light. In the Smart Lamps trend zone, visitors could learn how lighting control can transform space and create new lighting scenarios!








